Jacqueline Tsocheva

Jacqueline Tsocheva joined the Coca-Cola HBC Bulgaria team in 2018 and has more than 18 years of experience in corporate communications, government relations and communications with institutions and media, corporate social responsibility and employer branding in international companies and organizations in a range of sectors – media, education, FMCG, human rights organizations, and a number of markets – in the Balkans and Europe, including bTV, AVON, UNICEF.

Her interests focus on creating and managing partnerships with governmental and non-governmental organisations, businesses, media, institutions and opinion leaders, as well as contemporary trends in advocacy and attitudinal change, sustainability, diversity, equality and inclusion in the workplace, and community building. Jacqueline is a long-time human rights advocate.

Jacqueline holds a Bachelor’s and Master’s degree in Public Relations from Sofia University. Kliment Ohridski. She has undergone a number of international trainings related to trends in diplomacy development and strategic advocacy, media and brand identity building, ESG, changing public attitudes, etc.